Never send to know for whom the bell tolls - it tolls for Hertford

Never send to know for whom the bell tolls - it tolls for Hertford

So, the powers of conservatism in Hertford have finally won. The developers have pulled out of the second phase of the Bircherley Green redevelopment scheme.




This is a Pyrrhic victory at best. We are left with a shopping centre with empty and boarded up shops and grass growing through every crack like a town in a Hollywood Western.

This all began in 2014 or even earlier. In 2013 perhaps I was invited to a workshop to discuss the introduction of what was to become the Hertford Town Centre Urban Design Strategy (HTCUDS).  I was flattered to be invited to this as I had only just retired as Town Centre Manager and the invite was on the basis that I knew more than most what actually went on in town. I should not have been surprised to find that I was the only person at the meeting at Wallfields not employed or connected to any Council; County, District or Town.

One thing not discussed was the need for another hotel in town. I was surprised to find that in the first submission by Wrenbridge there were plans for a new hotel – a Premier Inn. I thought this even odder when the first draft of the HTCUDS also contained reference to a new hotel.

The redevelopment proposals came about as Waitrose had strongly indicated their intention to leave Hertford as early perhaps as 2010. Despite numerous plans suggested by the owners Diageo and managing agents Savills over the previous years there was no way that the store could be extended to meet Waitrose’s requirements.

Once the die had been cast the net was spread but no other group wanted the premises as they all insisted on having parking on the flat. I am told that shoppers would rather walk to their car in the rain than use a lift! Of course Waitrose plans to move to Van Hages also met with strenuous dissent and they were constantly rejected.

Riverside
The Bircherley Green riverside as envisaged by Wrenbridge

Enter Wrenbridge who organised a series of public exhibitions to explain their plans. See bircherley-green. From here on in Planning, Council and Councillors, not to mention interested groups in town and other concerned residents launched campaigns and legal moves to thwart any development at all.

In my mind if someone came along with £40m and offered to regenerate the shopping centre I would have bitten their hand off – but this is conservative Hertford.




It was said that Bircherley Green was part of the Hertford Conservation Area. True, but the whole of Hertford is. Bircherley Green was built in the early 1980’s and has no special architectural or historical merit to deserve preserving and enhancing.

There is not enough space to list all the objections but one was that there were no tenants to fill the proposed retail units. Of course not. Even Premier Inn only signed up to the scheme on the understanding that planning permission was forthcoming. Who is going to commit to a unit that would not be ready for another three years, knowing as we do the machinations of our local councils.

So for the next three years Wrenbridge submitted plans, revised plans and new plans. All of which were poked over like a diner in a new restaurant presented with the chef’s specialty and testing to see if it was still alive.

It is surprising that it too so long for the developers to walk away. I would have walked a long time ago. If Council did not want a new shopping centre with retail units, restaurants, coffee shop and upgraded bus station then I would raise two fingers and put my money where it is wanted.

Meanwhile in Stevenage (from BBC News, 14 March 2019):

Britain’s first new town is set to get a £350m revamp inspired by some of Europe’s most thriving cities.

The regeneration of Stevenage includes new shops, bars, restaurants, 600 homes, a park and a council building.

The borough council said it had studied successful examples from the continent in designing the mix of residential, retail, office and leisure uses.

The SG1 project will take up to eight years to complete in phases and it is hoped work could begin in 2020.

But this is Hertford and nothing ever happens in Hertford. We just slide into anonymity. People still tell me that this is the county town – with no County Court and no shops. Just the place to come to.

I have sat in workshops with traders from Hertford and along with counterparts from Ware have all stated. ‘We do not want to shop in Harlow, Welwyn, Stevenage or Cambridge but the state of shopping in our own town leaves us no choice. We have to travel or use the internet.’

So what happens now? No idea!

What i do know is that the planning application due to be heard on 19th June has now been withdrawn in total. This means that the baby is being thrown out with the bathwater and a new planning application will have to be submitted, approved and heard by the Development Management Committee at the next available date which could be July or even August.

In the meantime this is the view of the hotel site.

The hoardings have been painted a deep shade of black; very nouveau.

With acknowledgements to Laurence Sterne and ‘The Life and Opinions of Tristram Shandy, Gentleman’.

He also left a page blank to insert your own image of a beautiful young lady. We are a long way from that in Hertford; a beautiful hotel that is.

You can contact John Barber here: